Between ** and **, research showed increased engagement shares for over-the-top video original content and movies, along with television soaps. With the onset of the coronavirus (COVID-19) pandemic, a number of movies released on OTT platforms, specifically Disney+ Hotstar and Amazon Prime Videos. Regional platforms' offering of local language content also saw a boost during the same period.
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Redseer. (February 9, 2021). Impact of the coronavirus (COVID-19) on OTT video engagement across India in January 2020 and January 2021, by genre [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1231776/coronavirus-impact-india-ott-engagement-by-genre/
Redseer. "Impact of the coronavirus (COVID-19) on OTT video engagement across India in January 2020 and January 2021, by genre." Chart. February 9, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1231776/coronavirus-impact-india-ott-engagement-by-genre/
Redseer. (2021). Impact of the coronavirus (COVID-19) on OTT video engagement across India in January 2020 and January 2021, by genre. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1231776/coronavirus-impact-india-ott-engagement-by-genre/
Redseer. "Impact of The Coronavirus (Covid-19) on Ott Video Engagement across India in January 2020 and January 2021, by Genre." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Feb 2021, /statistics/1231776/coronavirus-impact-india-ott-engagement-by-genre/
Redseer, Impact of the coronavirus (COVID-19) on OTT video engagement across India in January 2020 and January 2021, by genre ÌÇÐÄÆƽâ°æ, /statistics/1231776/coronavirus-impact-india-ott-engagement-by-genre/ (last visited July 28, 2026)
Impact of the coronavirus (COVID-19) on OTT video engagement across India in January 2020 and January 2021, by genre [Graph], Redseer, February 9, 2021. [Online]. Available: /statistics/1231776/coronavirus-impact-india-ott-engagement-by-genre/
