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Impact of the coronavirus (COVID-19) on OTT video consumption across India in January 2020 and January 2021

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Source

Release date

February 2021

Region

India

Survey time period

January 2020 and January 2021

Special properties

excluding YouTube.

Citation formats

COVID-19 impact on OTT consumption India 2020-2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 27, 2021
Between ** and **, research showed an average ** percent growth in over-the-top video consumption in India. The implementation of a nation-wide lockdown between March and **** to curb the coronavirus (COVID-19) pandemic, along with the Indian Premier League cricket season in September and October later in the year saw the highest amounts of time spent consuming video streaming services.
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