The coronavirus (COVID-19) pandemic and consequent lockdown between March and June 2020 across India led to an increase in media consumption. The over-the-top sector saw an increase of ** percent in paid subscription between January and July 2020, from over ** million to ** million. Furthermore, metros accounted for the highest OTT video platform users.
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India Brand Equity Foundation. (October 15, 2020). Impact of the coronavirus (COVID-19) on OTT subscriptions across India from January to July 2020 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1231807/coronavirus-impact-india-ott-subscriptions/
India Brand Equity Foundation. "Impact of the coronavirus (COVID-19) on OTT subscriptions across India from January to July 2020 (in millions)." Chart. October 15, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1231807/coronavirus-impact-india-ott-subscriptions/
India Brand Equity Foundation. (2020). Impact of the coronavirus (COVID-19) on OTT subscriptions across India from January to July 2020 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1231807/coronavirus-impact-india-ott-subscriptions/
India Brand Equity Foundation. "Impact of The Coronavirus (Covid-19) on Ott Subscriptions across India from January to July 2020 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2020, /statistics/1231807/coronavirus-impact-india-ott-subscriptions/
India Brand Equity Foundation, Impact of the coronavirus (COVID-19) on OTT subscriptions across India from January to July 2020 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1231807/coronavirus-impact-india-ott-subscriptions/ (last visited July 21, 2026)
Impact of the coronavirus (COVID-19) on OTT subscriptions across India from January to July 2020 (in millions) [Graph], India Brand Equity Foundation, October 15, 2020. [Online]. Available: /statistics/1231807/coronavirus-impact-india-ott-subscriptions/
