An analysis of products sold from three online stores that are visible to the public: Tokopedia: 15.3 million products Bukalapak: 4.6 million products Shopee: 2.3 million products
Figures have been rounded.
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Main cosmetic products sold in online stores Indonesia 2020, by number of items sold
As of January 2020, there were approximately million face serums that were sold in Indonesian online stores such as Shopee, Tokopedia, and Bukalapak. As of September 2020, Wardah was the most preferred serum brand among Indonesian consumers.
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Asosiasi Digital Marketing Indonesia (Digimind). (February 11, 2020). Most popular cosmetic products sold in online stores in Indonesia as of January 2020, by number of items sold (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1218865/indonesia-main-beauty-products-sold-in-online-stores-by-number-of-items-sold/
Asosiasi Digital Marketing Indonesia (Digimind). "Most popular cosmetic products sold in online stores in Indonesia as of January 2020, by number of items sold (in millions)." Chart. February 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1218865/indonesia-main-beauty-products-sold-in-online-stores-by-number-of-items-sold/
Asosiasi Digital Marketing Indonesia (Digimind). (2020). Most popular cosmetic products sold in online stores in Indonesia as of January 2020, by number of items sold (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1218865/indonesia-main-beauty-products-sold-in-online-stores-by-number-of-items-sold/
Asosiasi Digital Marketing Indonesia (Digimind). "Most Popular Cosmetic Products Sold in Online Stores in Indonesia as of January 2020, by Number of Items Sold (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Feb 2020, /statistics/1218865/indonesia-main-beauty-products-sold-in-online-stores-by-number-of-items-sold/
Asosiasi Digital Marketing Indonesia (Digimind), Most popular cosmetic products sold in online stores in Indonesia as of January 2020, by number of items sold (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1218865/indonesia-main-beauty-products-sold-in-online-stores-by-number-of-items-sold/ (last visited August 04, 2026)
Most popular cosmetic products sold in online stores in Indonesia as of January 2020, by number of items sold (in millions) [Graph], Asosiasi Digital Marketing Indonesia (Digimind), February 11, 2020. [Online]. Available: /statistics/1218865/indonesia-main-beauty-products-sold-in-online-stores-by-number-of-items-sold/
