An analysis of products sold from three online stores that are visible to the public: Tokopedia: 15.3 million products Bukalapak: 4.6 million products Shopee: 2.3 million products
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Most popular cosmetic brands in online stores Indonesia 2020, by number of items sold
As of January 2020, there were approximately **** million Wardah beauty products that were sold in Indonesian online stores such as Shopee, Tokopedia and Bukalapak. Wardah Cosmetics has always focused on offering halal-certified products and is the pioneer of halal cosmetics and skincare products in Indonesia.
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Asosiasi Digital Marketing Indonesia (Digimind). (February 11, 2020). Leading cosmetic brands sold in major online stores in Indonesia as of January 7, 2020, by number of items sold (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1218684/indonesia-most-popular-beauty-brands-in-online-stores-by-number-of-items-sold/
Asosiasi Digital Marketing Indonesia (Digimind). "Leading cosmetic brands sold in major online stores in Indonesia as of January 7, 2020, by number of items sold (in millions)." Chart. February 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1218684/indonesia-most-popular-beauty-brands-in-online-stores-by-number-of-items-sold/
Asosiasi Digital Marketing Indonesia (Digimind). (2020). Leading cosmetic brands sold in major online stores in Indonesia as of January 7, 2020, by number of items sold (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1218684/indonesia-most-popular-beauty-brands-in-online-stores-by-number-of-items-sold/
Asosiasi Digital Marketing Indonesia (Digimind). "Leading Cosmetic Brands Sold in Major Online Stores in Indonesia as of January 7, 2020, by Number of Items Sold (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Feb 2020, /statistics/1218684/indonesia-most-popular-beauty-brands-in-online-stores-by-number-of-items-sold/
Asosiasi Digital Marketing Indonesia (Digimind), Leading cosmetic brands sold in major online stores in Indonesia as of January 7, 2020, by number of items sold (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1218684/indonesia-most-popular-beauty-brands-in-online-stores-by-number-of-items-sold/ (last visited August 04, 2026)
Leading cosmetic brands sold in major online stores in Indonesia as of January 7, 2020, by number of items sold (in millions) [Graph], Asosiasi Digital Marketing Indonesia (Digimind), February 11, 2020. [Online]. Available: /statistics/1218684/indonesia-most-popular-beauty-brands-in-online-stores-by-number-of-items-sold/
