An analysis of products from three online stores that are visible to the public: Tokopedia: 15.3 million products Bukalapak: 4.6 million products Shopee: 2.3 million products
Figures have been rounded
Citation formats
Number of cosmetic products sold in selected online stores Indonesia 2020, by brand
As of January 2020, Wardah had the highest sales on Shopee, Tokopedia, and Bukalapak, with *** million, *** thousand, and ** thousand items sold respectively. Meanwhile, Trulum saw the most items sold on Tokopedia, with *** million items sold compared to ** thousand on Shopee and **** thousand on Bukalapak.
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Asosiasi Digital Marketing Indonesia (Digimind). (February 11, 2020). Number of cosmetic items sold in major online stores in Indonesia as of January 2020, by brand (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1218718/indonesia-number-of-beauty-items-sold-in-online-stores-by-brand/
Asosiasi Digital Marketing Indonesia (Digimind). "Number of cosmetic items sold in major online stores in Indonesia as of January 2020, by brand (in 1,000s)." Chart. February 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1218718/indonesia-number-of-beauty-items-sold-in-online-stores-by-brand/
Asosiasi Digital Marketing Indonesia (Digimind). (2020). Number of cosmetic items sold in major online stores in Indonesia as of January 2020, by brand (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1218718/indonesia-number-of-beauty-items-sold-in-online-stores-by-brand/
Asosiasi Digital Marketing Indonesia (Digimind). "Number of Cosmetic Items Sold in Major Online Stores in Indonesia as of January 2020, by Brand (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Feb 2020, /statistics/1218718/indonesia-number-of-beauty-items-sold-in-online-stores-by-brand/
Asosiasi Digital Marketing Indonesia (Digimind), Number of cosmetic items sold in major online stores in Indonesia as of January 2020, by brand (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1218718/indonesia-number-of-beauty-items-sold-in-online-stores-by-brand/ (last visited August 05, 2026)
Number of cosmetic items sold in major online stores in Indonesia as of January 2020, by brand (in 1,000s) [Graph], Asosiasi Digital Marketing Indonesia (Digimind), February 11, 2020. [Online]. Available: /statistics/1218718/indonesia-number-of-beauty-items-sold-in-online-stores-by-brand/
