An analysis of products sold from three online stores that are visible to the public: Tokopedia: 15.3 million products Bukalapak: 4.6 million products Shopee: 2.3 million products
Figures have been rounded.
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Main cosmetic products sold in online stores Indonesia 2020, by number of items sold
As of January 2020, Shopee sold the most beauty products, especially face serum, lip cream and lipsticks with , *** and *** million products sold respectively. Tokopedia sold million face serums, more than any other beauty product they offered.
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Asosiasi Digital Marketing Indonesia (Digimind). (February 11, 2020). Most popular cosmetic products sold in major online stores in Indonesia as of January 2020, by number of items sold (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1218864/indonesia-main-beauty-products-sold-in-online-stores-by-number-of-items-sold/
Asosiasi Digital Marketing Indonesia (Digimind). "Most popular cosmetic products sold in major online stores in Indonesia as of January 2020, by number of items sold (in 1,000s)." Chart. February 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1218864/indonesia-main-beauty-products-sold-in-online-stores-by-number-of-items-sold/
Asosiasi Digital Marketing Indonesia (Digimind). (2020). Most popular cosmetic products sold in major online stores in Indonesia as of January 2020, by number of items sold (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1218864/indonesia-main-beauty-products-sold-in-online-stores-by-number-of-items-sold/
Asosiasi Digital Marketing Indonesia (Digimind). "Most Popular Cosmetic Products Sold in Major Online Stores in Indonesia as of January 2020, by Number of Items Sold (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Feb 2020, /statistics/1218864/indonesia-main-beauty-products-sold-in-online-stores-by-number-of-items-sold/
Asosiasi Digital Marketing Indonesia (Digimind), Most popular cosmetic products sold in major online stores in Indonesia as of January 2020, by number of items sold (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1218864/indonesia-main-beauty-products-sold-in-online-stores-by-number-of-items-sold/ (last visited August 06, 2026)
Most popular cosmetic products sold in major online stores in Indonesia as of January 2020, by number of items sold (in 1,000s) [Graph], Asosiasi Digital Marketing Indonesia (Digimind), February 11, 2020. [Online]. Available: /statistics/1218864/indonesia-main-beauty-products-sold-in-online-stores-by-number-of-items-sold/
