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Lip cosmetic unit sales in the United States in 2024, by segment (in million units)

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Release date

2024

Region

United States

Survey time period

52 weeks ended May 19, 2024

Supplementary notes

Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries, and select club and dollar retail chains) for the 52 weeks ended May 19, 2024. 
Figures were rounded.

Citation formats

U.S. lip cosmetic unit sales by segment 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 25, 2025

In 2024, unit sales of lip cosmetics in the United States were highest for lipstick, while in the same time frame, the lip gloss segment in the United States generated sales of approximately ** million units.

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