*Forecast Time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on Facebook while using Snapchat is counted as 1 hour for Snapchat and 1 hour for Facebook.
Citation formats
Average daily time spent on social media by U.S. adults 2017-2022
As of January 2021, the average time spent by day by American users on Facebook was ** minutes, *** was the platform with the largest amount of time spent daily, followed by * and **. A factor that played a major role in the time spent on social media was the coronavirus outbreak.
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eMarketer. (March 30, 2021). Average daily time spent on selected social networks by adults in the United States from 2017 to 2022, by platform (in minutes) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/324267/us-adults-daily-facebook-minutes/
eMarketer. "Average daily time spent on selected social networks by adults in the United States from 2017 to 2022, by platform (in minutes)." Chart. March 30, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/324267/us-adults-daily-facebook-minutes/
eMarketer. (2021). Average daily time spent on selected social networks by adults in the United States from 2017 to 2022, by platform (in minutes). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/324267/us-adults-daily-facebook-minutes/
eMarketer. "Average Daily Time Spent on Selected Social Networks by Adults in The United States from 2017 to 2022, by Platform (in Minutes)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Mar 2021, /statistics/324267/us-adults-daily-facebook-minutes/
eMarketer, Average daily time spent on selected social networks by adults in the United States from 2017 to 2022, by platform (in minutes) ÌÇÐÄÆƽâ°æ, /statistics/324267/us-adults-daily-facebook-minutes/ (last visited July 25, 2026)
Average daily time spent on selected social networks by adults in the United States from 2017 to 2022, by platform (in minutes) [Graph], eMarketer, March 30, 2021. [Online]. Available: /statistics/324267/us-adults-daily-facebook-minutes/
