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How do brands that have promotions on Valentine's Day and Dragobete influence your purchasing decision?

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Source

Release date

February 2021

Region

Romania

Survey time period

February 8-11, 2021

Number of respondents

1,011 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Dragobete is a traditional Romanian holiday, know as a day for lovers.

Citation formats

Impact of Valentine's Day and Dragobete on Romanians' shopping behavior 2021

Published by D. Clark, Mar 1, 2021
Overall, respondents were more likely to be influenced by brands which have promotions on Dragobete rather than on Valentine's Day. One fifth of respondents would never buy a product from a brand which has promotions on Valentine's Day in 2021.
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