The source specifies that it analyzed 1,000 iOS and Android apps, each with at least 5,000 active users. across different categories, including travel, tourism & hospitality apps.
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Average retention rate of travel and tourism apps worldwide 2022
The retention rate measures the percentage of users who continue to use an app after having downloaded it. According to a 2022 study, hospitality and tourism apps had a ** percent average retention over 90 days that year. Meanwhile, the average annual retention rate of this kind of apps was ** percent in 2022.
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Alchemer. (April 27, 2023). Average retention rate of travel, tourism, and hospitality apps worldwide in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1230130/retention-rate-travel-apps-globally/
Alchemer. "Average retention rate of travel, tourism, and hospitality apps worldwide in 2022." Chart. April 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1230130/retention-rate-travel-apps-globally/
Alchemer. (2023). Average retention rate of travel, tourism, and hospitality apps worldwide in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1230130/retention-rate-travel-apps-globally/
Alchemer. "Average Retention Rate of Travel, Tourism, and Hospitality Apps Worldwide in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Apr 2023, /statistics/1230130/retention-rate-travel-apps-globally/
Alchemer, Average retention rate of travel, tourism, and hospitality apps worldwide in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1230130/retention-rate-travel-apps-globally/ (last visited July 24, 2026)
Average retention rate of travel, tourism, and hospitality apps worldwide in 2022 [Graph], Alchemer, April 27, 2023. [Online]. Available: /statistics/1230130/retention-rate-travel-apps-globally/
