marketers and IT professionals in the travel & hospitality industry
Method of interview
Online survey
Supplementary notes
*The source specifies that "The survey was launched on 15 October 2020 and closed on 11 December 2020 with 11,413 qualified respondents. In addition, 1,864 third-party panel participants were added to meet quota requirements in some sectors and regions, for a total of 13,277 responses. Third-party panelists were given an incentive for their time". Respondents from the travel & hospitality industry accounted for three percent of the total survey sample.
The source adds the following information: "The sample is global, with EMEA providing the largest share of respondents (48%), followed by North America (29%), and the Asia-Pacific region (19%)".
The original wording used by the source is the following: "Please indicate your organization's capabilities when it comes to optimizing the digital experience: using chatbots enabling guests to make general enquiries, bookings etc.".
Citation formats
Use of chatbots among travel and hospitality companies worldwide 2020
A December 2020 survey explored the use of chatbots in the travel and hospitality industry worldwide. According to the study, roughly **** of respondents claimed that their companies were using chatbots that enable guests to make general inquiries, bookings, and similar services. Meanwhile, ** percent of the surveyed marketers and IT professionals claimed that their companies were working on introducing chatbot services in the future.
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Adobe. (February 2, 2021). Usage of chatbots that enable guests to make general inquiries, bookings, or similar services among travel and hospitality companies worldwide in 2020 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1231768/travel-hospitality-companies-using-chatbots-worldwide/
Adobe. "Usage of chatbots that enable guests to make general inquiries, bookings, or similar services among travel and hospitality companies worldwide in 2020." Chart. February 2, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1231768/travel-hospitality-companies-using-chatbots-worldwide/
Adobe. (2021). Usage of chatbots that enable guests to make general inquiries, bookings, or similar services among travel and hospitality companies worldwide in 2020. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1231768/travel-hospitality-companies-using-chatbots-worldwide/
Adobe. "Usage of Chatbots That Enable Guests to Make General Inquiries, Bookings, or Similar Services among Travel and Hospitality Companies Worldwide in 2020." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Feb 2021, /statistics/1231768/travel-hospitality-companies-using-chatbots-worldwide/
Adobe, Usage of chatbots that enable guests to make general inquiries, bookings, or similar services among travel and hospitality companies worldwide in 2020 ÌÇÐÄÆÆ½â°æ, /statistics/1231768/travel-hospitality-companies-using-chatbots-worldwide/ (last visited July 30, 2026)
Usage of chatbots that enable guests to make general inquiries, bookings, or similar services among travel and hospitality companies worldwide in 2020 [Graph], Adobe, February 2, 2021. [Online]. Available: /statistics/1231768/travel-hospitality-companies-using-chatbots-worldwide/