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Usage of chatbots that enable guests to make general inquiries, bookings, or similar services among travel and hospitality companies worldwide in 2020

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Sources

Release date

February 2021

Region

Worldwide

Survey time period

October 15 to December 11, 2020

Number of respondents

13,277*

Special properties

marketers and IT professionals in the travel & hospitality industry

Method of interview

Online survey

Supplementary notes

*The source specifies that "The survey was launched on 15 October 2020 and closed on 11 December 2020 with 11,413 qualified respondents. In addition, 1,864 third-party panel participants were added to meet quota requirements in some sectors and regions, for a total of 13,277 responses. Third-party panelists were given an incentive for their time". Respondents from the travel & hospitality industry accounted for three percent of the total survey sample.

The source adds the following information: "The sample is global, with EMEA providing the largest share of respondents (48%), followed by North America (29%), and the Asia-Pacific region (19%)".

The original wording used by the source is the following: "Please indicate your organization's capabilities when it comes to optimizing the digital experience: using chatbots enabling guests to make general enquiries, bookings etc.".

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Use of chatbots among travel and hospitality companies worldwide 2020

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