The source adds the following information: "(...) the Index score (...) is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation".
Citation formats
Leading Italian brands on the online travel brand index 2019
This statistic illustrates the leading brands on the online travel brand index in Italy as of ****. According to the data, the portal Booking.com reached the highest score on the index, recording a score of ****. Moreover, Trivago ranked second on this list with an index score of ****.
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YouGov. (October 1, 2019). Leading brands on the online travel brand index in Italy as of June 2019 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/757066/online-travel-brand-index-italy/
YouGov. "Leading brands on the online travel brand index in Italy as of June 2019 ." Chart. October 1, 2019. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/757066/online-travel-brand-index-italy/
YouGov. (2019). Leading brands on the online travel brand index in Italy as of June 2019 . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/757066/online-travel-brand-index-italy/
YouGov. "Leading Brands on The Online Travel Brand Index in Italy as of June 2019 ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Oct 2019, /statistics/757066/online-travel-brand-index-italy/
YouGov, Leading brands on the online travel brand index in Italy as of June 2019 ÌÇÐÄÆÆ½â°æ, /statistics/757066/online-travel-brand-index-italy/ (last visited July 28, 2026)
Leading brands on the online travel brand index in Italy as of June 2019 [Graph], YouGov, October 1, 2019. [Online]. Available: /statistics/757066/online-travel-brand-index-italy/