* The question was phrased by the source as follows: "Czy zdarzyło Ci się rozważać/ kupić produkt marki, którą reklamował gamer, którego obserwujesz?"
** General population (n=1,134)
Committed game players (n=322)
Anonymous company marketers (n=32)
Citation formats
Share of Polish gamers who buy gamer-advertised products 2020. by gamer type
In 2020, hard video game players were more likely to be engaged with brands and products advertised by their idol gamers. Every * committed Polish gamer stated that they had purchased such a product at some point in their life.
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Brief eSports. (October 22, 2020). Have you ever considered buying or bought a product from a brand advertised by a gamer that you follow?* [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1201401/poland-purchasing-of-gamer-advertised-products-by-gamer-type/
Brief eSports. "Have you ever considered buying or bought a product from a brand advertised by a gamer that you follow?*." Chart. October 22, 2020. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1201401/poland-purchasing-of-gamer-advertised-products-by-gamer-type/
Brief eSports. (2020). Have you ever considered buying or bought a product from a brand advertised by a gamer that you follow?*. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1201401/poland-purchasing-of-gamer-advertised-products-by-gamer-type/
Brief eSports. "Have You Ever Considered Buying or Bought a Product from a Brand Advertised by a Gamer That You Follow?*." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 Oct 2020, /statistics/1201401/poland-purchasing-of-gamer-advertised-products-by-gamer-type/
Brief eSports, Have you ever considered buying or bought a product from a brand advertised by a gamer that you follow?* ÌÇÐÄÆÆ½â°æ, /statistics/1201401/poland-purchasing-of-gamer-advertised-products-by-gamer-type/ (last visited August 05, 2026)
Have you ever considered buying or bought a product from a brand advertised by a gamer that you follow?* [Graph], Brief eSports, October 22, 2020. [Online]. Available: /statistics/1201401/poland-purchasing-of-gamer-advertised-products-by-gamer-type/