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Breakdown of spending for Vietnamese lunar new year (Tet) in 2021, by product category

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Source

Release date

January 2021

Region

Vietnam

Survey time period

2021

Number of respondents

1,026 respondents

Special properties

among consumers nationwide

Supplementary notes

Original question: 鈥淔or Tet 2021, what percentage of your total spend will you spend on the below categories?鈥

Citation formats

Share of spending on Tet by consumers in Vietnam 2021, by product category

Published by 糖心破解版 Research Department, Jan 27, 2021

As surveyed in 2021, fresh fruits accounted for ** percent of the total spending on Tet among consumers in Vietnam, the largest share among all categories. On the other hand, wine, spirits, and beer together amounted to ** percent of spending for Tet. Tet is known for its related celebrations, feasts, and gatherings among relatives, which often leads to an increase in alcohol consumption.

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Topics

Tet (Lunar New Year) in VietnamVietnamE-commerce in VietnamCosmetics market in VietnamFood retail industry in Vietnam
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