As surveyed by Infocus Mekong in January 2021 in Vietnam, consumers in the rural area had higher spending intention for most categories than urban consumers, except for household utilities and household care. The highest-spending intention among rural consumers was in transportation while household utilities topped the intention to spend among urban respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Infocus Mekong. (January 25, 2021). Change in spending intention among consumers in urban and rural areas in Vietnam as of January 2021, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1200321/vietnam-spending-intention-among-urban-and-rural-consumers-by-category/
Infocus Mekong. "Change in spending intention among consumers in urban and rural areas in Vietnam as of January 2021, by category." Chart. January 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1200321/vietnam-spending-intention-among-urban-and-rural-consumers-by-category/
Infocus Mekong. (2021). Change in spending intention among consumers in urban and rural areas in Vietnam as of January 2021, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1200321/vietnam-spending-intention-among-urban-and-rural-consumers-by-category/
Infocus Mekong. "Change in Spending Intention among Consumers in Urban and Rural Areas in Vietnam as of January 2021, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jan 2021, /statistics/1200321/vietnam-spending-intention-among-urban-and-rural-consumers-by-category/
Infocus Mekong, Change in spending intention among consumers in urban and rural areas in Vietnam as of January 2021, by category ÌÇÐÄÆƽâ°æ, /statistics/1200321/vietnam-spending-intention-among-urban-and-rural-consumers-by-category/ (last visited July 30, 2026)
Change in spending intention among consumers in urban and rural areas in Vietnam as of January 2021, by category [Graph], Infocus Mekong, January 25, 2021. [Online]. Available: /statistics/1200321/vietnam-spending-intention-among-urban-and-rural-consumers-by-category/
