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Use of e-commerce sites for business orders and purchases (e.g. tail spend) among German companies in 2018 and 2019

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Sources

Release date

March 2020

Region

Germany

Survey time period

October to December 2019

Number of respondents

147 respondents

Special properties

companies and organizations

Supplementary notes

Data on 2018 from a previous survey conducted among 254 respondents.

Citation formats

Use of e-commerce sites for business purchases among German companies 2018-2019

Published by
Yihan Ma,
Jan 13, 2021
In 2019, a survey investigated the use of external e-commerce sites for orders and purchases made by German companies and organizations. The transactions made outside the business procurement platforms included other types of expenditure such as tail spend, which is left out from the strategic spending of a company and is less relevant in terms of value but involves a large number of suppliers. The use of e-commerce sites increased slightly over time. In 2019, **** percent of German businesses stated to make more use of e-commerce sites, up from **** percent in 2018.
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Digital procurementB2B e-commerce in the United StatesSoftware as a Service (SaaS)B2B e-commerce in EuropeE-commerce platform technologies
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