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The French Days is a period mainly offering mainly online discounts on a selection of products that the French are able to enjoy every spring and fall of the year, and ran from April 26 to May 1 in 2019. Like Black Friday and Cyber ​​Monday in the United States, the event allows many stores to sell their products at reduced prices. Thus, in order to compare the growth and efficacity of these online promotional offers, an index base equal to one was set three weeks before each French Days season. Yet, it seems that since the inauguration of the French Days in 2018, the value of the index has decreased, probably, according to the source, due to the decreasing number of promotions. In 2019, Fnac, as one of the major player behind the movement, saw its market share increase the most.