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E-reading market share of the most popular online merchants in France bewteen March and May 2020

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Source

Release date

June 2020

Region

France

Survey time period

March to May 2020

Number of respondents

500,000*

Special properties

Online sales made in France, before return and cancellation

Supplementary notes

* based on the panel of 500,000 digital consumers in Europe.

Citation formats

Online market share of e-readers by online merchant in France 2020

Published by
Yihan Ma,
Aug 12, 2020
Faced with the inability to buy or have physical books delivered during the confinement period due to the coronavirus outbreak in France, the French have turned overwhelmingly to e-books. In the e-reader market game, the French brands Fnac and Rakuten (formerly Prime Minister), were on the rise with. Fnac started out at ** percent market share in March 2020, almost doubling in May. Amazon's share however, fell from ** in March to ** percent in April and May 2020.
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