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Methods suggested by French B2B professionals to reduce basket abandonment during an online sales process in 2019

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Sources

Release date

June 2019

Region

France

Survey time period

March 26 to April 3, 2019

Number of respondents

400 respondents

Special properties

professionals from the B2B sector

Method of interview

Online Access Panel

Citation formats

Opinion of French B2B professionals regarding shopping cart abandonment 2019

Published by
Yihan Ma,
Dec 3, 2020
In 2019, a total of ** percent of French business-to-business (B2B) professionals surveyed declared that the reduction of number of steps between the creation and the confirmation of an online shopping basket would aid in reducing the rate of shopping basked abandonments. A further ** percent declared that free shipment and delivery of products would also reduce the abandonment rate of online shopping baskets.
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