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Online or in-store shopping preferences for the travel and software product categories in France in 2019

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Sources

Release date

June 2019

Region

France

Survey time period

March 26 to April 3, 2019

Number of respondents

1,000 respondents

Special properties

Consumers having bought a product in the last 12 months

Method of interview

Online Access Panel

Citation formats

Offline or online shopping preference for travel and software products in France 2019

Published by
Yihan Ma,
Dec 8, 2020
With a growing digitization, French consumers, were almost equally prone to shop online and offline in 2019. However, there were some product categories for which consumers preferred to shop from a distance rather than visit a physical shop. Thus, for travel and tourism products, ** percent of consumers were in favor of buying them online. For software products, the online preference had reached ** percent.
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