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Preferred purchasing channels among shoppers in the Netherlands between 2019 and 2020

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Source

Release date

July 2020

Region

Netherlands

Survey time period

May 2020

Number of respondents

1,500 respondents

Supplementary notes

*Channel agnostic customers do not have a channel preference and may use both when shopping.

Citation formats

Purchasing channel preference in the Netherlands 2019-2020

Published by
Yihan Ma,
Nov 5, 2020
Between 2019 and 2020, a dramatic shift in Dutch shopping behavior could be seen, as the share of always-offline shoppers was cut in half. On the other hand, the number of consumers in the Netherlands who always or mostly buy online has increased by roughly **** percent.
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