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What triggers you to purchase luxury products?

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Sources

Release date

November 2017

Region

France

Survey time period

October 2017

Number of respondents

1,030 respondents

Special properties

People who bought luxury goods in the 12 months preceding the survey and who belong to the top 5% in terms of income

Method of interview

Computer-assisted web interviews (CAWI)

Citation formats

Main triggers leading to the purchase of luxury items in France 2017

Published by
Bruna Rocco,
Aug 14, 2020
In France, the majority of people buying luxury items in stores do it so they can be able to touch and see products. Indeed, it appears that visiting stores is one of the main triggers for luxury purchases. In 2017, ** percent of French consumers declared that it was what triggered them to buy luxury products.
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Topics

Luxury e-commerce in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)PradaE-commerce returns in Europe
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