Increase in the frequency of social media and entertainment services use among Generation Z* during the coronavirus (COVID-19) outbreak in Poland in 2020**
Characteristic
Share of respondents
Traditional TV
41%
Books
39%
Online press
36%
Radio
30%
Online films, video or VoDs - free services
44%
Music online
46%
PC or console games
56%
Mobile games
50%
Online films, video or VoD - paid services
44%
Online TV
22%
Traditional press
9%
None of the above
2%
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The period of isolation caused by the coronavirus pandemic in 2020 changed the social media and entertainment services usage habits among Generation Z Poles. Fifty-six percent of those surveyed played PC and console games more frequently. Mobile games were also more regularly enjoyed by every second Pole aged 18 to 25 years old.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
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Polish Film Institute. (August 18, 2020). Increase in the frequency of social media and entertainment services use among Generation Z* during the coronavirus (COVID-19) outbreak in Poland in 2020** [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1154719/poland-increase-in-entertainment-services-use-by-gen-z-during-covid-19-isolation/
Polish Film Institute. "Increase in the frequency of social media and entertainment services use among Generation Z* during the coronavirus (COVID-19) outbreak in Poland in 2020**." Chart. August 18, 2020. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1154719/poland-increase-in-entertainment-services-use-by-gen-z-during-covid-19-isolation/
Polish Film Institute. (2020). Increase in the frequency of social media and entertainment services use among Generation Z* during the coronavirus (COVID-19) outbreak in Poland in 2020**. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1154719/poland-increase-in-entertainment-services-use-by-gen-z-during-covid-19-isolation/
Polish Film Institute. "Increase in The Frequency of Social Media and Entertainment Services Use among Generation Z* during The Coronavirus (Covid-19) Outbreak in Poland in 2020**." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Aug 2020, /statistics/1154719/poland-increase-in-entertainment-services-use-by-gen-z-during-covid-19-isolation/
Polish Film Institute, Increase in the frequency of social media and entertainment services use among Generation Z* during the coronavirus (COVID-19) outbreak in Poland in 2020** ÌÇÐÄÆÆ½â°æ, /statistics/1154719/poland-increase-in-entertainment-services-use-by-gen-z-during-covid-19-isolation/ (last visited August 01, 2026)
Increase in the frequency of social media and entertainment services use among Generation Z* during the coronavirus (COVID-19) outbreak in Poland in 2020** [Graph], Polish Film Institute, August 18, 2020. [Online]. Available: /statistics/1154719/poland-increase-in-entertainment-services-use-by-gen-z-during-covid-19-isolation/