In 2020, most social media and digital marketing managers in Italian museums, monuments, and archaeological areas were part of the internal staff. Data show that *** in *** museums employed directly these professionals, while ** percent of cultural institutions relied on external consultants.
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Osservatori Digital Innovation. (May 27, 2020). Share of museums with a social media and digital marketing manager in Italy in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1154326/share-of-museums-with-a-social-media-manager-in-italy/
Osservatori Digital Innovation. "Share of museums with a social media and digital marketing manager in Italy in 2020." Chart. May 27, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1154326/share-of-museums-with-a-social-media-manager-in-italy/
Osservatori Digital Innovation. (2020). Share of museums with a social media and digital marketing manager in Italy in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1154326/share-of-museums-with-a-social-media-manager-in-italy/
Osservatori Digital Innovation. "Share of Museums with a Social Media and Digital Marketing Manager in Italy in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 May 2020, /statistics/1154326/share-of-museums-with-a-social-media-manager-in-italy/
Osservatori Digital Innovation, Share of museums with a social media and digital marketing manager in Italy in 2020 ÌÇÐÄÆƽâ°æ, /statistics/1154326/share-of-museums-with-a-social-media-manager-in-italy/ (last visited August 01, 2026)
Share of museums with a social media and digital marketing manager in Italy in 2020 [Graph], Osservatori Digital Innovation, May 27, 2020. [Online]. Available: /statistics/1154326/share-of-museums-with-a-social-media-manager-in-italy/
