Multiple answers were possible.
The survey question was phrased by the source as follows: "Di solito, quali social media preferisci usare per seguire i contenuti online pubblicati da musei, gallerie o istituti culturali? Seleziona tutte le risposte che ritieni opportune".
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Preferred social media among Italians to follow museums 2020, by age group
According to a survey published in 2020, Facebook was the most popular social media among Italians aged 35 years and older to follow museums, galleries, and similar cultural institutions online. For instance, about in *** respondents aged between 35 and 44 years claimed to use this platform to check the online content published by such cultural institutions. By contrast, Instagram was as popular as Facebook among interviewees aged between 18 and 34 years.
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YouGov Italy. (September 18, 2020). Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1175862/top-social-media-among-italians-to-follow-museums-by-age-group/
YouGov Italy. "Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by age group." Chart. September 18, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1175862/top-social-media-among-italians-to-follow-museums-by-age-group/
YouGov Italy. (2020). Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1175862/top-social-media-among-italians-to-follow-museums-by-age-group/
YouGov Italy. "Preferred Social Media Platforms among Italians to Follow Museums, Galleries, and Similar Cultural Institutions Online in 2020, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Sep 2020, /statistics/1175862/top-social-media-among-italians-to-follow-museums-by-age-group/
YouGov Italy, Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by age group ÌÇÐÄÆƽâ°æ, /statistics/1175862/top-social-media-among-italians-to-follow-museums-by-age-group/ (last visited August 01, 2026)
Preferred social media platforms among Italians to follow museums, galleries, and similar cultural institutions online in 2020, by age group [Graph], YouGov Italy, September 18, 2020. [Online]. Available: /statistics/1175862/top-social-media-among-italians-to-follow-museums-by-age-group/
