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The Louvre in Paris was the most visited museum in Europe in 2024. That year, the renowned institution, which ranked highly in the list of the most visited museums worldwide, recorded around *** million visits. While attendance increased significantly over the previous year, it did not fully recover yet from the impact of COVID-19. Meanwhile, the Vatican Museums in the Vatican City and the British Museum in London followed in the ranking in 2024, with around *** million and *** million visits, respectively.

London – the museum capital of Europe?

Of the ** most popular museums in Europe in 2024, *** were located in London. That year, the British Museum and the Natural History Museum ranked as the most visited tourist attractions in the United Kingdom, ahead of the Crown Estate's Windsor Great Park, which was England's most visited paid attraction in 2024.

What are the most popular city tourism destinations in Europe?

London and Paris ranked as the leading city tourism destinations in Europe based on the number of bed nights in 2024, ahead of Istanbul, Rome, and Berlin. That year, the two cities also reported the highest number of inbound tourist arrivals among leading European destinations, each with over ** million arrivals.