Between December 2019 and April 2020, museums and public cultural institutions in Italy published on average more posts on Twitter than on Facebook or Instagram. During the months of national lockdown, when museums and other cultural institutions in Italy had to close to the public due to the coronavirus pandemic, the number of average posts published on Twitter roughly doubled. A similar trend also concerned the posts published on both Facebook and Instagram.
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Osservatori Digital Innovation. (May 27, 2020). Average number of posts published on social media by museums and similar cultural institutions in Italy from December 2019 to April 2020, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1133336/social-media-presence-of-museums-in-italy-by-platform/
Osservatori Digital Innovation. "Average number of posts published on social media by museums and similar cultural institutions in Italy from December 2019 to April 2020, by platform." Chart. May 27, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1133336/social-media-presence-of-museums-in-italy-by-platform/
Osservatori Digital Innovation. (2020). Average number of posts published on social media by museums and similar cultural institutions in Italy from December 2019 to April 2020, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1133336/social-media-presence-of-museums-in-italy-by-platform/
Osservatori Digital Innovation. "Average Number of Posts Published on Social Media by Museums and Similar Cultural Institutions in Italy from December 2019 to April 2020, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 May 2020, /statistics/1133336/social-media-presence-of-museums-in-italy-by-platform/
Osservatori Digital Innovation, Average number of posts published on social media by museums and similar cultural institutions in Italy from December 2019 to April 2020, by platform ÌÇÐÄÆƽâ°æ, /statistics/1133336/social-media-presence-of-museums-in-italy-by-platform/ (last visited August 04, 2026)
Average number of posts published on social media by museums and similar cultural institutions in Italy from December 2019 to April 2020, by platform [Graph], Osservatori Digital Innovation, May 27, 2020. [Online]. Available: /statistics/1133336/social-media-presence-of-museums-in-italy-by-platform/
