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Number of digital buyers aged 45 years and older in the United States from 2019 to 2023

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Source

Release date

June 2020

Region

United States

Survey time period

2019

Age group

45 years and older

Supplementary notes

*Forecast
Digital buyers are internet users that have made at least one online purchase during the calendar year

Citation formats

Digital buyers aged 45+ in the U.S. 2019-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 15, 2020
A 2019 study conducted on digital buyers over the age of ** in the United States shows that by the end of the year 2020, the number of U.S. digital buyers in that age segment will amount to **** million. In 2023, it is projected that the number of digital buyers over 45 years of age will rise to **** million, which amounts to **** percent of internet users aged 45 years and older. This increase can be attributed to the corona pandemic, which has forced many U.S. adults to stay at home and turn to the internet for necessities such as grocery delivery and other daily items.
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