Tourists who experienced online at least one aspect of their journey (research, booking, social media posting or reviewing) and bought at least one tourist product
Method of interview
Computer-assisted web interviews (CAWI)
Citation formats
Main reasons for going on holidays among digital tourists in Italy 2019
In 2019, relaxing and enjoying the company were the main reasons for going on holidays among Italian digital tourists. About four in ten respondents believed that these were the main reasons for travelling. Moreover, ** percent of interviewees claimed that exploring a destination and the local culture was the most important aspect for going on holidays.
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Osservatori Digital Innovation. (April 1, 2020). Main reasons for going on holidays among digital tourists in Italy in 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/
Osservatori Digital Innovation. "Main reasons for going on holidays among digital tourists in Italy in 2019." Chart. April 1, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/
Osservatori Digital Innovation. (2020). Main reasons for going on holidays among digital tourists in Italy in 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/
Osservatori Digital Innovation. "Main Reasons for Going on Holidays among Digital Tourists in Italy in 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2020, /statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/
Osservatori Digital Innovation, Main reasons for going on holidays among digital tourists in Italy in 2019 ÌÇÐÄÆƽâ°æ, /statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/ (last visited July 31, 2026)
Main reasons for going on holidays among digital tourists in Italy in 2019 [Graph], Osservatori Digital Innovation, April 1, 2020. [Online]. Available: /statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/
