Tourists who experienced online at least one aspect of their journey (research, booking, social media posting, or reviewing) and bought at least one tourist product.
Method of interview
Computer-assisted web interviews (CAWI)
Citation formats
Distribution of digital tourists in Italy 2019, by destination
According to a survey from 2019, most Italian digital tourists travelled to the seaside. Data show that about ** percent of respondents chose this destination for their holiday trip. Moreover, almost three in ten interviewees visited a city while on holiday in 2019.
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Osservatori Digital Innovation. (April 1, 2020). Distribution of digital tourists in Italy in 2019, by travel destination [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1123864/distribution-of-digital-tourists-in-italy-by-destination/
Osservatori Digital Innovation. "Distribution of digital tourists in Italy in 2019, by travel destination." Chart. April 1, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1123864/distribution-of-digital-tourists-in-italy-by-destination/
Osservatori Digital Innovation. (2020). Distribution of digital tourists in Italy in 2019, by travel destination. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1123864/distribution-of-digital-tourists-in-italy-by-destination/
Osservatori Digital Innovation. "Distribution of Digital Tourists in Italy in 2019, by Travel Destination." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2020, /statistics/1123864/distribution-of-digital-tourists-in-italy-by-destination/
Osservatori Digital Innovation, Distribution of digital tourists in Italy in 2019, by travel destination ÌÇÐÄÆƽâ°æ, /statistics/1123864/distribution-of-digital-tourists-in-italy-by-destination/ (last visited July 31, 2026)
Distribution of digital tourists in Italy in 2019, by travel destination [Graph], Osservatori Digital Innovation, April 1, 2020. [Online]. Available: /statistics/1123864/distribution-of-digital-tourists-in-italy-by-destination/
