Tourists who experienced online at least one aspect of their journey (research, booking, social media posting or reviewing) and bought at least one tourist product
Method of interview
Computer-assisted web interviews (CAWI)
Citation formats
Distribution of digital tourists in Italy 2019, by travel group
According to a survey from 2019, most Italian digital tourists travelled with the family. Data show that about ** percent of respondents took family trips. Moreover, in *** interviewees travelled with the partner.
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Osservatori Digital Innovation. (April 1, 2020). Distribution of digital tourists in Italy in 2019, by travel group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1123839/distribution-of-digital-tourists-in-italy-by-travel-group/
Osservatori Digital Innovation. "Distribution of digital tourists in Italy in 2019, by travel group." Chart. April 1, 2020. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1123839/distribution-of-digital-tourists-in-italy-by-travel-group/
Osservatori Digital Innovation. (2020). Distribution of digital tourists in Italy in 2019, by travel group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1123839/distribution-of-digital-tourists-in-italy-by-travel-group/
Osservatori Digital Innovation. "Distribution of Digital Tourists in Italy in 2019, by Travel Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Apr 2020, /statistics/1123839/distribution-of-digital-tourists-in-italy-by-travel-group/
Osservatori Digital Innovation, Distribution of digital tourists in Italy in 2019, by travel group ÌÇÐÄÆÆ½â°æ, /statistics/1123839/distribution-of-digital-tourists-in-italy-by-travel-group/ (last visited August 03, 2026)
Distribution of digital tourists in Italy in 2019, by travel group [Graph], Osservatori Digital Innovation, April 1, 2020. [Online]. Available: /statistics/1123839/distribution-of-digital-tourists-in-italy-by-travel-group/