ÌÇÐÄÆƽâ°æ

In 2023, aged between ** and ** years represented the largest demographic on social video app TikTok, with ** percent of the platform's user base being in this age group. *** in the same age group accounted for almost **** percent of the platform's audience in France.

TikTok influencers

TikTok is a great platform for influencer visibility. While higher posting frequency leads to a higher exposure on the platform, user engagement appeared to be more prominent among nano influencers that had between 1,000 and 10,000 followers. Nano influencers reported having engagement rates of approximately ** percent, while both macro and mega influencers (with audiences of between *** thousand followers and *** million followers) reported engagement rates of less than ** percent.

TikTok's audience in France

Thanks to users' preference for short and social video, TikTok has gained terrain over more mainstream social networks, such as text or photo-based X (previously Twitter) and Pinterest. In 2023, while Facebook and WhatsApp were still the preferred social media and communication platforms for French users, TikTok's reported an audience reach of almost ** percent. Overall, TikTok users in France spent over ** hours per month engaging with the popular social video platform.