The most popular online shopping category among mothers in the United States were clothing, shoes, and jewelry. During a 2019 survey, 86 percent of responding U.S. moms stated that they had purchased items from the fashion, footwear and accessories segment online.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Stella Rising. (August 31, 2019). Most popular online shopping categories among mothers in the United States in 2018 and 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1115085/leading-shopping-categories-us-mothers/
Stella Rising. "Most popular online shopping categories among mothers in the United States in 2018 and 2019." Chart. August 31, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1115085/leading-shopping-categories-us-mothers/
Stella Rising. (2019). Most popular online shopping categories among mothers in the United States in 2018 and 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1115085/leading-shopping-categories-us-mothers/
Stella Rising. "Most Popular Online Shopping Categories among Mothers in The United States in 2018 and 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Aug 2019, /statistics/1115085/leading-shopping-categories-us-mothers/
Stella Rising, Most popular online shopping categories among mothers in the United States in 2018 and 2019 ÌÇÐÄÆƽâ°æ, /statistics/1115085/leading-shopping-categories-us-mothers/ (last visited July 28, 2026)
Most popular online shopping categories among mothers in the United States in 2018 and 2019 [Graph], Stella Rising, August 31, 2019. [Online]. Available: /statistics/1115085/leading-shopping-categories-us-mothers/
