Share of adults who are more likely to spend more on music streaming services due to the coronavirus outbreak in the United States as of March 2020, by ethnicity
Characteristic
March 6 to 9, 2020
March 13 to 16, 2020
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According to two surveys held in March 2020, consumers in all ethnic groups were likely to spend more on music streaming services as a result of the coronavirus outbreak, with ** percent of Hispanic adults saying that they believed they would do so, as well as ** percent of African Americans. Between the two surveys, the WHO declared COVID-19 to be a pandemic as more and more cases were reported around the globe, and measures were introduced to curb the spread of the disease. This could go some way in explaining the increase in consumers who intended to spend more on music streaming between March 6 to * and the following week, by which point more people had begun to self-isolate and spend more time at home.
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Morning Consult. (March 18, 2020). Share of adults who are more likely to spend more on music streaming services due to the coronavirus outbreak in the United States as of March 2020, by ethnicity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1110792/music-streaming-spending-coronavirus-ethnicity-us/
Morning Consult. "Share of adults who are more likely to spend more on music streaming services due to the coronavirus outbreak in the United States as of March 2020, by ethnicity." Chart. March 18, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1110792/music-streaming-spending-coronavirus-ethnicity-us/
Morning Consult. (2020). Share of adults who are more likely to spend more on music streaming services due to the coronavirus outbreak in the United States as of March 2020, by ethnicity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1110792/music-streaming-spending-coronavirus-ethnicity-us/
Morning Consult. "Share of Adults Who Are More Likely to Spend More on Music Streaming Services Due to The Coronavirus Outbreak in The United States as of March 2020, by Ethnicity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Mar 2020, /statistics/1110792/music-streaming-spending-coronavirus-ethnicity-us/
Morning Consult, Share of adults who are more likely to spend more on music streaming services due to the coronavirus outbreak in the United States as of March 2020, by ethnicity ÌÇÐÄÆƽâ°æ, /statistics/1110792/music-streaming-spending-coronavirus-ethnicity-us/ (last visited July 23, 2026)
Share of adults who are more likely to spend more on music streaming services due to the coronavirus outbreak in the United States as of March 2020, by ethnicity [Graph], Morning Consult, March 18, 2020. [Online]. Available: /statistics/1110792/music-streaming-spending-coronavirus-ethnicity-us/
