Share of adults who are more likely to spend more on movie and TV streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation
Characteristic
March 6 to 9, 2020
March 13 to 16, 2020
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According to two surveys held in March 2020, consumers of all ages were likely to spend more on movie or television streaming services as a result of the coronavirus outbreak, particularly Millennials, ** percent of whom said in mid-March that they would do so. This figure is up by ** percent from the results gathered in a similar survey which asked consumers the same question earlier in the month. It is worth noting that the WHO's announcement on March 11, 2020 declaring the coronavirus a pandemic occurred between these two surveys, and as more and more individuals choose to self-isolate and media events have been canceled, SVoD consumption and spending could increase further as consumers turn to platforms which allow them to enjoy entertainment from their own homes.
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Morning Consult. (March 18, 2020). Share of adults who are more likely to spend more on movie and TV streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1104608/svod-subscriptions-spending-coronavirus-by-age-us/
Morning Consult. "Share of adults who are more likely to spend more on movie and TV streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation." Chart. March 18, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1104608/svod-subscriptions-spending-coronavirus-by-age-us/
Morning Consult. (2020). Share of adults who are more likely to spend more on movie and TV streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1104608/svod-subscriptions-spending-coronavirus-by-age-us/
Morning Consult. "Share of Adults Who Are More Likely to Spend More on Movie and Tv Streaming Services Due to The Coronavirus Outbreak in The United States as of March 2020, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Mar 2020, /statistics/1104608/svod-subscriptions-spending-coronavirus-by-age-us/
Morning Consult, Share of adults who are more likely to spend more on movie and TV streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation ÌÇÐÄÆƽâ°æ, /statistics/1104608/svod-subscriptions-spending-coronavirus-by-age-us/ (last visited July 15, 2026)
Share of adults who are more likely to spend more on movie and TV streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation [Graph], Morning Consult, March 18, 2020. [Online]. Available: /statistics/1104608/svod-subscriptions-spending-coronavirus-by-age-us/
