Share of adults who are more likely to subscribe to a new TV or movie streaming service due to the coronavirus outbreak in the United States as of March 2020, by generation
Characteristic
Share of respondents
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According to a survey held in March 2020, Millennials in the United States were more likely to sign up to movie or television streaming services as a result of the coronavirus outbreak than respondents in other age groups, with ** percent saying they were much more or somewhat more likely to do so, compared to just ** percent of Boomers. The coronavirus is already negatively impacting industries around the globe, but if the Gen Z, Millennial, and Gen X adults who participated in this survey do in fact sign up to new services, those companies may benefit.
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Morning Consult. (March 11, 2020). Share of adults who are more likely to subscribe to a new TV or movie streaming service due to the coronavirus outbreak in the United States as of March 2020, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1104003/svod-subscriptions-coronavirus-by-age-us/
Morning Consult. "Share of adults who are more likely to subscribe to a new TV or movie streaming service due to the coronavirus outbreak in the United States as of March 2020, by generation." Chart. March 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1104003/svod-subscriptions-coronavirus-by-age-us/
Morning Consult. (2020). Share of adults who are more likely to subscribe to a new TV or movie streaming service due to the coronavirus outbreak in the United States as of March 2020, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1104003/svod-subscriptions-coronavirus-by-age-us/
Morning Consult. "Share of Adults Who Are More Likely to Subscribe to a New Tv or Movie Streaming Service Due to The Coronavirus Outbreak in The United States as of March 2020, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2020, /statistics/1104003/svod-subscriptions-coronavirus-by-age-us/
Morning Consult, Share of adults who are more likely to subscribe to a new TV or movie streaming service due to the coronavirus outbreak in the United States as of March 2020, by generation ÌÇÐÄÆƽâ°æ, /statistics/1104003/svod-subscriptions-coronavirus-by-age-us/ (last visited July 20, 2026)
Share of adults who are more likely to subscribe to a new TV or movie streaming service due to the coronavirus outbreak in the United States as of March 2020, by generation [Graph], Morning Consult, March 11, 2020. [Online]. Available: /statistics/1104003/svod-subscriptions-coronavirus-by-age-us/
