Share of adults who are more likely to spend more on music streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation
Characteristic
March 6 to 9, 2020
March 13 to 16, 2020
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According to two surveys held in March 2020, consumers of all ages were likely to spend more on music streaming services as a result of the coronavirus outbreak, with ** percent of Millennials saying that they believed they would do so, compared to **** percent of Boomers. Between the two surveys, the WHO declared COVID-19 to be a pandemic as more and more cases were reported around the globe, and as more individuals practise social distancing and self-isolate, online media sources will likely increase in appeal to those looking to occupy themselves whilst they stay at home.
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Morning Consult. (March 18, 2020). Share of adults who are more likely to spend more on music streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1104615/music-streaming-spending-coronavirus-by-age-us/
Morning Consult. "Share of adults who are more likely to spend more on music streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation." Chart. March 18, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1104615/music-streaming-spending-coronavirus-by-age-us/
Morning Consult. (2020). Share of adults who are more likely to spend more on music streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1104615/music-streaming-spending-coronavirus-by-age-us/
Morning Consult. "Share of Adults Who Are More Likely to Spend More on Music Streaming Services Due to The Coronavirus Outbreak in The United States as of March 2020, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Mar 2020, /statistics/1104615/music-streaming-spending-coronavirus-by-age-us/
Morning Consult, Share of adults who are more likely to spend more on music streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation ÌÇÐÄÆƽâ°æ, /statistics/1104615/music-streaming-spending-coronavirus-by-age-us/ (last visited July 24, 2026)
Share of adults who are more likely to spend more on music streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation [Graph], Morning Consult, March 18, 2020. [Online]. Available: /statistics/1104615/music-streaming-spending-coronavirus-by-age-us/
