*Includes Telecinco, Antena 3, Cuatro and La Sexta. La 1 and 2 of RTVE are excluded since, as publically-financed channels, they do not broadcast commercials.
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Coronavirus lockdown impact on weekly advertising by TV channel type Spain 2020
Due to the rapid spread of COVID-19 in Spain, the Government to was compelled to declare the state of health alarm on March 14, 2020. The impact of the coronavirus outbreak in Spain was significant in many industries, including advertising. During the week after the lockdown announcement, the weekly time devoted to advertising experienced a general decrease on all television channels, but particularly noticeable in regional television. The advertising volume of FORTA channels in the period from March 16 to 22, 2020 decreased by 30 percent compared to the minutes of commercials registered on this type of channels during the previous week.
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MarketingDirecto.com. (March 24, 2020). Weekly change of the time devoted to advertising in television Spain from March 16 to 22, 2020, by type of channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1109458/impact-of-the-state-from-alarm-in-the-advertising-weekly-by-chains-spain/
MarketingDirecto.com. "Weekly change of the time devoted to advertising in television Spain from March 16 to 22, 2020, by type of channel." Chart. March 24, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1109458/impact-of-the-state-from-alarm-in-the-advertising-weekly-by-chains-spain/
MarketingDirecto.com. (2020). Weekly change of the time devoted to advertising in television Spain from March 16 to 22, 2020, by type of channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1109458/impact-of-the-state-from-alarm-in-the-advertising-weekly-by-chains-spain/
MarketingDirecto.com. "Weekly Change of The Time Devoted to Advertising in Television Spain from March 16 to 22, 2020, by Type of Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Mar 2020, /statistics/1109458/impact-of-the-state-from-alarm-in-the-advertising-weekly-by-chains-spain/
MarketingDirecto.com, Weekly change of the time devoted to advertising in television Spain from March 16 to 22, 2020, by type of channel ÌÇÐÄÆƽâ°æ, /statistics/1109458/impact-of-the-state-from-alarm-in-the-advertising-weekly-by-chains-spain/ (last visited August 04, 2026)
Weekly change of the time devoted to advertising in television Spain from March 16 to 22, 2020, by type of channel [Graph], MarketingDirecto.com, March 24, 2020. [Online]. Available: /statistics/1109458/impact-of-the-state-from-alarm-in-the-advertising-weekly-by-chains-spain/
