Share of consumers in the United States have bought something online for the first time over the past few weeks due to social distancing during the coronavirus pandemic as of March 26, 2020, by gender
Characteristic
Yes, I have done this for the first time
No, I had already done this
No, I haven't started doing this
Don't know / no opinion
-
-
-
-
-
-
-
-
-
-
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Original question: Due to social distancing and self-quarantining practices, have you started doing any of the following for the first time over the past few weeks? Bought a product online
Citation formats
Effect of COVID-19 on first-time online purchases in the U.S. 2020, by gender
The COVID-19 pandemic in the United States has led to an increased use of online shopping and has also prompted some online-shopping holdouts to make their first digital purchase. According to a consumer survey, **** percent of female consumers in the United States have bought a product online for the first time due to physical distancing and self-quarantining practices. Overall, over a third of female consumers planned on increasing their spending on goods from online marketplaces because of the coronavirus.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
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Morning Consult. (March 27, 2020). Share of consumers in the United States have bought something online for the first time over the past few weeks due to social distancing during the coronavirus pandemic as of March 26, 2020, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1108528/first-time-online-shopping-during-coronavirus-usa-gender/
Morning Consult. "Share of consumers in the United States have bought something online for the first time over the past few weeks due to social distancing during the coronavirus pandemic as of March 26, 2020, by gender." Chart. March 27, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1108528/first-time-online-shopping-during-coronavirus-usa-gender/
Morning Consult. (2020). Share of consumers in the United States have bought something online for the first time over the past few weeks due to social distancing during the coronavirus pandemic as of March 26, 2020, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1108528/first-time-online-shopping-during-coronavirus-usa-gender/
Morning Consult. "Share of Consumers in The United States Have Bought Something Online for The First Time over The past Few Weeks Due to Social Distancing during The Coronavirus Pandemic as of March 26, 2020, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2020, /statistics/1108528/first-time-online-shopping-during-coronavirus-usa-gender/
Morning Consult, Share of consumers in the United States have bought something online for the first time over the past few weeks due to social distancing during the coronavirus pandemic as of March 26, 2020, by gender ÌÇÐÄÆƽâ°æ, /statistics/1108528/first-time-online-shopping-during-coronavirus-usa-gender/ (last visited July 31, 2026)
Share of consumers in the United States have bought something online for the first time over the past few weeks due to social distancing during the coronavirus pandemic as of March 26, 2020, by gender [Graph], Morning Consult, March 27, 2020. [Online]. Available: /statistics/1108528/first-time-online-shopping-during-coronavirus-usa-gender/
