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Willingness to pay more for sustainable and environmentally-friendly products in South Korea as of December 2023, by gender

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Source

In cooperation with
Release date

January 2024

Region

South Korea

Survey time period

December 7 to 31, 2023

Number of respondents

6,235 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question:
"Would you be willing to pay more for products that are sustainably-produced/packaged and environmentally-friendly?"

Among survey respondents 2,721 were female and 3,514 were male.

Citation formats

Willingness to pay more for sustainable products South Korea 2023, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 31, 2024
According to a survey conducted by in December 2023 in South Korea, almost ** percent of female consumers and about ** percent of male respondents stated that they would be willing to pay more for products that are sustainably-produced or environmentally-friendly packaged.
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