According to a survey conducted among brands advertising on Amazon in the United States between December 2020 and January 2021, ** percent of third-party brands (3P) - functioning directly as a retailer and selling directly to buyers through the marketplace - said they experienced a return of 7x or more, while ** percent of first-party brands (1P) - functioning as wholesale suppliers with the marketplace functioning as a retailer - said they experienced a return of 7x or more.
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Feedvisor. (February 26, 2021). Average ROAS from Amazon advertising according to brands in the United States as of January 2021, by brand type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1104960/roas-amazon-advertising-retail-brands-us/
Feedvisor. "Average ROAS from Amazon advertising according to brands in the United States as of January 2021, by brand type." Chart. February 26, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1104960/roas-amazon-advertising-retail-brands-us/
Feedvisor. (2021). Average ROAS from Amazon advertising according to brands in the United States as of January 2021, by brand type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1104960/roas-amazon-advertising-retail-brands-us/
Feedvisor. "Average Roas from Amazon Advertising According to Brands in The United States as of January 2021, by Brand Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Feb 2021, /statistics/1104960/roas-amazon-advertising-retail-brands-us/
Feedvisor, Average ROAS from Amazon advertising according to brands in the United States as of January 2021, by brand type ÌÇÐÄÆƽâ°æ, /statistics/1104960/roas-amazon-advertising-retail-brands-us/ (last visited July 24, 2026)
Average ROAS from Amazon advertising according to brands in the United States as of January 2021, by brand type [Graph], Feedvisor, February 26, 2021. [Online]. Available: /statistics/1104960/roas-amazon-advertising-retail-brands-us/
