The top-gaining e-commerce category in the United States during the 2020 holiday shopping season was grocery and beverages, with sales up 216 percent over the previous year. Health, fitness, and nutrition ranked second with an increase in online sales of close to 116 percent.
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Rakuten Intelligence. (January 6, 2021). Growth rate of leading e-commerce retail categories during the holiday season in the United States in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1103265/leading-holiday-season-retail-ecommerce-categories-usa/
Rakuten Intelligence. "Growth rate of leading e-commerce retail categories during the holiday season in the United States in 2020." Chart. January 6, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1103265/leading-holiday-season-retail-ecommerce-categories-usa/
Rakuten Intelligence. (2021). Growth rate of leading e-commerce retail categories during the holiday season in the United States in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1103265/leading-holiday-season-retail-ecommerce-categories-usa/
Rakuten Intelligence. "Growth Rate of Leading E-commerce Retail Categories during The Holiday Season in The United States in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jan 2021, /statistics/1103265/leading-holiday-season-retail-ecommerce-categories-usa/
Rakuten Intelligence, Growth rate of leading e-commerce retail categories during the holiday season in the United States in 2020 ÌÇÐÄÆƽâ°æ, /statistics/1103265/leading-holiday-season-retail-ecommerce-categories-usa/ (last visited July 28, 2026)
Growth rate of leading e-commerce retail categories during the holiday season in the United States in 2020 [Graph], Rakuten Intelligence, January 6, 2021. [Online]. Available: /statistics/1103265/leading-holiday-season-retail-ecommerce-categories-usa/
