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Leading online stores in selected Central and Eastern European countries in 2025, by GMV (in million U.S. dollars)

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Sources

Release date

May 2026

Region

Central and Eastern Europe

Survey time period

2025

Supplementary notes

The release date is the date of access.

Figures refer to physical goods.

GMV (gross merchandise value): the total yearly sales value (VAT included) generated by the ranked stores across the selected countries and product categories.

Citation formats

Leading online stores in CEE 2025, by GMV

Published by
Yihan Ma,
May 13, 2026

Each of the CEE countries mentioned has its own unique leader in the online store market. In 2025, the Czech and Slovak markets were dominated by Alza, with Slovakia generating total sales of *million U.S. dollars. In Romania, it was EMAG, with total sales of **million U.S. dollars, and in Poland, allegro led the market with *** million USD.

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Statistics on " Allegro "

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Other statistics that may interest you Allegro

Platform insights

7

E-commerce in Poland

5

Online shopping behavior

4

Delivery

5

E-commerce in CEE

4

Other activities of Allegro Group

4

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Topics

E-commerce in Central and Eastern Europe (CEE)AmazonE-commerce in PolandE-commerce in RussiaE-commerce in Hungary
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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