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Year-on-year increase in average order value (AOV) during Cyber Week in the United States in 2019

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Source

Release date

December 2019

Region

United States

Survey time period

November 2019

Special properties

same-store sales

Citation formats

U.S. Cyber Week AOV increase YoY 2019

Published by
Yihan Ma,
Jan 16, 2020
In 2019, the average order value (AOV) of U.S. online orders placed during Cyber Week increased by 9.9 percent. Compared to the previous year, the average value of online shopping orders generated on Cyber Monday grew by seven percent.
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Topics

Holiday season e-commerce in the United StatesU.S. Christmas season shoppingBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in the United States
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