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How do you choose what to buy on Black Friday?

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Source

In cooperation with
Release date

November 2019

Region

Italy

Survey time period

November 4-5, 2019

Number of respondents

1,009*

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

*12 percent of respondents declared to not buy anything on Black Friday.

Citation formats

How to choose what to buy on Black Friday in Italy 2019

Published by D. Clark, Nov 28, 2019
On Black Friday 2019, ** percent of Italian respondents choose to buy products they need. However, ** percent declared to be inspired by the offers, while ** percent plan to purchase Christmas presents.
A survey asking about the items consumers are going to buy show that electronic products are the most common goods purchased on Black Friday in Italy.
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Topics

Black Friday in the UKChristmas shopping in the United Kingdom (UK)Holiday season e-commerce in the United StatesU.S. Thanksgiving weekend shoppingBlack Friday worldwide
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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For teams of up to 99 users
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