| Characteristic | CRP in millions |
|---|---|
| - | - |
| - | - |
| - | - |
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Source
Sources
Release date
October 2020
More information
Region
Brazil
Survey time period
2019
Special properties
Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, where only cities with more than 200 thousand inhabitants were surveyed)
Supplementary notes
The ranking is defined by the penetration of how many households have purchased a brand in the last year. Each company is classified by the sum of all the brands that make up its portfolio in each category. Each percentage point represents 560 Brazilian households.
Figures refer to hair combing cream.
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