In the year 2020, shampoo was the most valuable kind of hair care product in Italy, generating nearly *** million euros in retail trade turnover. Compared to the previous year, their sales value increased by *** percent. Hair colorants ranked second with a sales value of around *** million euros.
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b2B beautyToBusiness. (July 8, 2021). Large-scale retail trade sales value of hair care products and accessories in Italy in 2019 and 2020, by product category (in million euros) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1300176/retail-sales-value-of-hair-products-in-italy/
b2B beautyToBusiness. "Large-scale retail trade sales value of hair care products and accessories in Italy in 2019 and 2020, by product category (in million euros)." Chart. July 8, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1300176/retail-sales-value-of-hair-products-in-italy/
b2B beautyToBusiness. (2021). Large-scale retail trade sales value of hair care products and accessories in Italy in 2019 and 2020, by product category (in million euros). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1300176/retail-sales-value-of-hair-products-in-italy/
b2B beautyToBusiness. "Large-scale Retail Trade Sales Value of Hair Care Products and Accessories in Italy in 2019 and 2020, by Product Category (in Million Euros)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 8 Jul 2021, /statistics/1300176/retail-sales-value-of-hair-products-in-italy/
b2B beautyToBusiness, Large-scale retail trade sales value of hair care products and accessories in Italy in 2019 and 2020, by product category (in million euros) ÌÇÐÄÆÆ½â°æ, /statistics/1300176/retail-sales-value-of-hair-products-in-italy/ (last visited August 05, 2026)
Large-scale retail trade sales value of hair care products and accessories in Italy in 2019 and 2020, by product category (in million euros) [Graph], b2B beautyToBusiness, July 8, 2021. [Online]. Available: /statistics/1300176/retail-sales-value-of-hair-products-in-italy/