Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, when only cities with more than 200 thousand inhabitants were surveyed).
Supplementary notes
The ranking is defined by the penetration of how many households have purchased a brand in the last year. Each company is classified by the sum of all the brands that make up its portfolio in each category. The area covered by
Kantar corresponds to 81% of the Brazilian households and represents 91% of the national consumption potential.
In 2020, Unilever Brasil Ltda. was by far the company with the highest Consumer Reach Points (CRP) in the powder laundry detergent segment in Brazil, accounting for *** million CRP. QuÃmica Amparo Ltda. which markets laundry detergent of the Ypê brand, had million CRP.
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Associação Brasileira de Supermercados. (November 8, 2021). Leading powder laundry detergent companies in Brazil in 2020 (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1066939/powder-laundry-detergent-companies-crp-brazil/
Associação Brasileira de Supermercados. "Leading powder laundry detergent companies in Brazil in 2020 (in million Consumer Reach Points)." Chart. November 8, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1066939/powder-laundry-detergent-companies-crp-brazil/
Associação Brasileira de Supermercados. (2021). Leading powder laundry detergent companies in Brazil in 2020 (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1066939/powder-laundry-detergent-companies-crp-brazil/
Associação Brasileira de Supermercados. "Leading Powder Laundry Detergent Companies in Brazil in 2020 (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2021, /statistics/1066939/powder-laundry-detergent-companies-crp-brazil/
Associação Brasileira de Supermercados, Leading powder laundry detergent companies in Brazil in 2020 (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/1066939/powder-laundry-detergent-companies-crp-brazil/ (last visited July 30, 2026)
Leading powder laundry detergent companies in Brazil in 2020 (in million Consumer Reach Points) [Graph], Associação Brasileira de Supermercados, November 8, 2021. [Online]. Available: /statistics/1066939/powder-laundry-detergent-companies-crp-brazil/
