| Characteristic | Penetration rate |
|---|---|
| - | - |
| - | - |
| - | - |
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Release date
October 2019
Region
Brazil
Survey time period
2018
Supplementary notes
Penetration rate is defined as the percentage of households who have purchased a brand marketed by the company during the previous year. Each percentage point represents 560 Brazilian households. Only cities with more than ten thousand inhabitants were surveyed.
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